Creative direction
Each poster works around one clear typographic idea: condensed form, repeated motion, a modular type grid or a serif letter study.
Concept design / Self-initiated
Self-initiated explorations in typography, colour and composition.

Explore the relationship between type scale, spacing, contrast and a restrained colour palette.
Art direction and selection of AI-assisted typography studies; original typeset presentation and website layout.

Project breakdown
Each poster works around one clear typographic idea: condensed form, repeated motion, a modular type grid or a serif letter study.
The four posters are presented as original concept artwork. They do not represent commissioned client deliverables.
Original concept work
Self-initiated, AI-assisted poster studies. These are original concepts, not client commissions.
Explore the presentation
A small self-initiated poster series, clearly separated from client work.